Oh, Frito, how stupid do you think we are? Do you think we really believe your ads that suggest that you are part of the “locally grown” farming movement just because you have purchased potatoes from agribusiness that just happens to be in the county next to your potato chip factory? You don’t say what percentage of the potatoes come from that “local” farm, but I’m not even going there.
Well, at the risk of pissing off half of my friends and two thirds of my family, I’d wager that the “locally grown” ads by Frito Lay don’t even try to appeal to our ability to think, but only to the brain center that loves those starchy obesity and heart attack biscuits. If that I-love-chips brain center happens to be next to the one that squirts out an endorphin or two when it chooses to believe that buying the chips contributes to smaller, healthier farming practices (no pesticides, cage free animals, etc.), well, so much the better.
The New York Times reports in its food section about the new ads, and I daresay, I haven’t much to “ad” to the discussion, except my disgust. Oh, wait, I’m supposed to be thinking more positively these days, and not judging so much. But, are you kidding me? Do I look like I just fell off the potato truck? I suspect the answers are “no,” and “I don’t care; you’ll believe anything in a 30 second sound bite, especially when I bombard it at you and your unsuspecting 10-year-old until I see a fall in sales.”
That the food industry somehow manages to sleep at night when it skates by on the fringe of truth-in-advertising by claiming that no sugar is added to foods, when the truth is that the sugar was added in making the high-fructose corn syrup that was an ingredient, but was not actually added as pure white stuff. OR when they claim that a bread is whole wheat when it is not 100% whole wheat, but whole wheat was merely an ingredient. OR saying that something is 100% juice. You’d think, wouldn’t you, that you were drinking 100% juice 100% of the time, right? Well, you’d be wrong. Okay, I’ll stop with the listing.
But locally grown? Frito Lay? I just have one thing to say: Shut up; we’re not that stupid. Oh, wait, that was two. Maybe just I am.
My thanks to another blogger for teeing this issue up.